Affiliate

Generally speaking, as an affiliate, it's not your job to "sell" a product. Your job is to get a prospect interested enough in the product to click through to the merchant site, where the merchant will do the selling.

Merchants have usually (hopefully!) designed their sales copy to answer all questions a prospect might have, counter all objections they might have, and convert as many of these prospects to sales as possible.

Sometimes, however, you might find an affiliate product where the merchant has created a good product and a good affiliate program, but the sales page itself is simply not up to scratch. In this case all your efforts to send traffic to the merchant would be undone by a poorly converting sales page.

In situations like this you should think about writing your own pre-sell piece. You can use this to get your prospects in the "yes" frame of mind before they click through to the merchant site. You could also contact the merchant and ask for a link to their buy button, so that you can send your visitors directly to the purchase page and bypass the merchant's sales page. It will seem to your visitors as if they're purchasing directly from your website.